Data is significantly enhancing the growth of the software-as-a-service (SaaS) sector, which is expected to see global spending rise by 16.8% to reach $195 billion in 2023. Data-driven tactics have resulted in an 83% increase in top-line revenue and a 66% boost in profit, outpacing competitors through faster decision-making. Companies like Shopify, Sage, and Salesforce have been leveraging data for business transformations, predictive analysis, assessing risks, and increasing customer engagement.
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