Generative AI is driving a shift in SaaS businesses towards usage-based monetization models. This AI-facilitated change is not just affecting pricing but also business models. Usage-based pricing aligns the costs and revenues of SaaS applications and encourages operational efficiency. Examples of companies embracing this model include Stripe and Instacart, which have integrated with OpenAI’s GPT-4, and Adobe, which has launched Adobe Firefly. It’s recommended that SaaS companies meter frontend usage and backend resource consumption, track usage and account health, and integrate usage data with their existing customer relationship tools.

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Data is significantly enhancing the growth of the software-as-a-service (SaaS) sector, which is expected to see global spending rise by 16.8% to reach $195 billion in 2023. Data-driven tactics have resulted in an 83% increase in top-line revenue and a 66% boost in profit, outpacing competitors through faster decision-making. Companies like Shopify, Sage, and Salesforce have been leveraging data for business transformations, predictive analysis, assessing risks, and increasing customer engagement.

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Beams Fintech Fund has invested an undisclosed sum in a $50 million Series B round for Indian debt collection SaaS platform, Credgenics. Other participants in the round include Westbridge and Accel, with existing investors Tanglin, Tital Capital, and DMI Finance. Established in 2018, Credgenics uses AI to streamline debt collection and has so far handled 40 million retail loans.

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India’s software-as-a-service (SaaS) market is projected to reach $50 billion in annual recurring revenue by 2030, featuring domestic and global players like Perfios, Zoho, Freshworks, and iCertis. The country’s SaaS market has seen an investment of nearly $6 billion in 2022, growing by 3.5x since 2020. The efficiency of Indian SaaS businesses due to cultural values and a multi-product strategy is expected to aid their global expansion in the high-interest rate environment. The rise of digital payments, the transformation of the pharmaceutical industry, and the adoption of AI are contributing to the growth of India’s SaaS market.

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The software-as-a-service (SaaS) market is experiencing a downturn, with sales cycles extending by 20-25% and YoY growth for US public SaaS firms falling to 21%. Late-stage funding has declined by 80% YoY for late-stage SaaS. However, SaaS companies can potentially reduce the burn rate by decreasing sales and marketing investments for the future and cutting R&D budgets, thereby managing to grow into their previous high valuations. This strategy may impact future growth but ensures survival in the short term.

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A lack of deep tech talent in areas like AI and ML may hinder the growth of India’s enterprise SaaS firms, according to a Nasscom and EY report. Interviews with CXOs from leading SaaS firms revealed that 80% believe this talent shortage and insufficient deep tech infrastructure could impact growth. The report also indicated that 54% of use cases leverage AI and ML, followed by big data at 39% and intelligent automation at 7%.

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The global Multi-Channel Automation and Optimizing SaaS Platforms market is set to witness significant growth, as per a study by HTF MI. Key players like BigCommerce, Expandly, Opteo, SellerCloud, Myntelligence, and others are profiled in the study. Market segmentation includes applications for SMEs and large enterprises, and types such as Cloud & On-Premises. The study offers market forecasts for 2023-2029, and analyses the impact of various factors on market growth.

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The article highlights the challenges faced by SaaS companies in promoting their innovative solutions in the education sector. It suggests using animation as a solution, explaining its benefits and various artistic styles. The article advises on selecting a video production studio, defining video tasks and goals, and considering the target audience and platforms. Using animation can improve communication, boost conversions, and help stand out from competitors. The article recommends contacting Blue Carrot for SaaS video production services.

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